Ten years of service, management, and creativity has yielded an uncompromising methodology at Zapp Creative, one that goes to great lengths to maximize our skills in marketing strategy, branding, design, and technology. Our project management ensure all projects go through the methodical process to stay focused on business goals beyond the completion of every initiative.
Discovery and Analysis
A rigorous discovery phase begins every project at Zapp Creative. We conduct detailed interviews with your core executive teams to gain insight into your goals, objectives, and strategies. We do research on your company, your competitors, and your industry to ensure the right action for success. All findings are organized and detailed in a project brief, which is then provided to you and all team members working on the project.
Strategy and Planning
The project brief is used to define the strategy and project plan for the initiative. Our plan delineates scope of work, a detailed schedule, a creative brief, functional and/or print specifications, and our methodology specific to achieving the goals of the project. The project plan is an organic tool that evolves as the initiative is pushed forward.
At Zapp Creative, creativity is central to who we are and what we do. We believe that a strong brand and a successful project are best achieved through a creative process that is skillfully integrated with marketing strategy and technical acumen. Regardless of the type of project, our team creates a series of design concepts that fulfill every goal of the project through different creative solutions. Client feedback drives ongoing rounds of revisions, and ultimately a final concept. Our team then takes the concept and completes all other project elements based on the selected design.
We complete the creative process with the production phase. Our team completes all source files and implements thorough quality control measures to ensure that every design element, graphic, and/or layout is superbly prepared for the printers or developers.
Programming and Development
For digital and/or interactive projects, our team of experienced developers carefully reviews the functional/technical specifications from the Strategy and Planning phase, as well as the final design files from the Creative Process phase. The team uses these resources to execute fully functional and clean code that is ready for your internal and external technology systems or CMS applications.
Quality Control and Measurement
We believe that quality control begins at the start of every project and continues through final delivery of each component. To ensure that total quality is maintained, we define every staff member’s quality control role and responsibility for every project. Ultimately, the designer, programmer, project manager, proofreader, and senior partner will ensure detailed levels of quality control on every initiative at Zapp Creative.
As a “results-oriented” branding and interactive agency, we monitor how every solution performs against the success criteria defined in the Strategy and Planning phase of the project.